In a world where you need to stand out, press releases are key to being noticed. But how do you get your press release to media outlets that will run your story? In this blog, we will look at eight press release distribution services for your business.
A press release is a written statement that informs the media and other shareholders (primarily) about company news, updates, launches, or events. It’s a fast way to get important information about a company to relevant people who might need or want that information. Learning how to write a great press release takes time and practice, but it’s worth it if you want to engage a wider audience. Press releases are only useful, though, if you can get them in front of the right people.
You might be wondering if it’s necessary to use a distribution service. Can’t you just reach out to the media yourself? Yes, you can, but this can often be time-consuming because you need to research relevant publishers, reach out to gauge their interest, and then send your press release to them. With distribution services, you can send your press release to relevant publications without spending lots of time researching. This frees you up to focus on other aspects of your day-to-day business and saves you a lot of frustration.
Below are eight press release distribution services that you can use to help your business.
Newswire aims to simplify press release distribution through its suite of products, which include press release distribution and optimization, media database, and analytics services. Its prices are based on how many press releases you want to distribute and whether you want domestic or international reach.
eReleases specializes in helping small businesses reach wider audiences. The company has an exclusive database of journalists and reporters. It also offers press release writing to businesses that don’t have those capabilities in-house. Prices start at $399.
Meltwater has an array of products for businesses, including media relations, social media marketing, and influencer marketing. It has four packages that you can choose from, starting with the Essentials package. Meltwater customizes its packages to suit your needs and tailors its pricing to those needs.
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PR Distribution is the leading global press release distribution platform, catering to small to medium-sized organizations. Prices start at $99 for each press release, although you can get a discount if you buy multiple press releases.
Presswire utilizes its online media contact database with over a million contacts. From here, its online syndication service can then send the press release out to another 400 news sites. It also offers translation, geo-targeting, and media monitoring to optimize your reach.
PR Fire offers press release distribution, syndication, and professional writing services. It allows you to pay as you go. Prices start at $110 for press release distribution and syndication and $330 for press release writing.
Business Wire offers distribution services that can help you reach 100,000 media outlets in 200 industries and trade categories in more than 160 countries. It has multimedia capabilities and can be optimized for social media sharing. It has customizable packages.
We understand that you will always have one eye on your budget, so we wanted to include a free distribution service. PR Free has both paid and free versions. Its paid versions have more features available, but the free version will help you get your press release in front of more people. Its most expensive package is $39 per press release.
A press release full of spelling and grammar mistakes is unlikely to leave the impression you want. It’s important to make sure that your press release is well-edited before you send it out. Our team of expert editors can help you create captivating press releases that are grammatically correct. Schedule a call to see what we can do for you.
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